A unique light-box product with RFID Bluetooth reactivity for an interactive membership program.
We were tasked with creating this product as part of the Key To The City Scavenger Hunt for the Invisible City members.
The activation had the boxes light up in specific patterns based on the activation’s needs and members’ proximity. They became the visual queue to subtly communicate that ‘you are in the right place,’ prompting key holders to inquire deeper to find hidden activations in the building.